One of the first mistakes people make when ranking websites online is focusing on the homepage landing page rank. Most usually abandon their blogs, forget to post updated content, or fail to expand their content further.  When that does not work, they start to throw money at the problem. Many of these websites never rank or fall below the expectation they set for themselves initially.

I think one of the most confusing topics for many is the difference between domain popularity and page popularity.  Confusing them especially for people just getting started is easy.  There are hundreds of factors that go into helping search engines rank a page that you should be aware of.  In general, those hundreds of signals can be broken down into two categories:  Relevance and Popularity.