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I have many websites, blogs, and e-commerce stores fail in keyword research which should be one of the most basic SEO tasks to accomplish.  The core keyword research of your website is one of the most overlooked yet essential aspects of every site build. These are also known as theme keywords of the website. I have even seen agencies, business owners, and personal blog writers start writing an article for a keyword without a proper keyword plan or linking structure. Let’s explain a little further:

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